As a financial advisor, your marketing plan should be part of your business plan in order to make it in you preferred field. Marketing should sell out your objectives so that your services are pre-sold. View sales and marketing as a meat pie with your product or services being the meat in the middle. Therefore it is upon you to come up with the right financial advisor marketing plan to place your product or service appropriately and lure affluent prospects in eating your meat pie. Bottom line is that such a plan should increase your revenue in 2015 or rather create revenue for the starters and in years that will follow.
Marketing should help you stand out in a crowded market place; therefore you should present your firm differently. This makes your firm unique and draws customers towards it, in addition, showcase the advantages of your firm provides to its target clients. It is also important to channel a consistent flow of new affluent objectives into your firm. However, in order to meet these prospects, you should be an expert in the financial advisory field and use your marketing plan to showcase your good work.
A marketing plan increases your firm’s exposure to clients. Moreover, you become recognized as an expert in a certain field, hence giving competitive advantage. A sturdy marketing plan also lures highly qualified prospects which are beneficial to the firm. With a marketing plan you are challenged to take more risks, be ambitious and develop your business.
Often, most financial advisors give up on marketing too soon. My advice is; patience pays, its unrealistic to expect spontaneous results from your marketing plan. Make a plan, take your time and keep at it, you will eventually reap the fruits. When you finally get the results, assess them and consider to what you get out of each tactic in your marketing plan including revenue. Then start all over again.